Sales strategy
A well-considered approach for the best sales result
A successful home sale starts with a strong sales strategy. Every home is unique and requires an approach that matches the property, the target audience, and current market conditions. With a carefully developed sales strategy, we ensure maximum visibility, optimal interest, and the best possible sales price.
Why is a sales strategy important?
Selling a home is more than just placing an ad. The right strategy determines:
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How quickly your home is sold
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Which target group is reached
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How many viewings are realized
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What sales price is achievable
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How strong your position is during negotiations
A good plan significantly increases the chances of a successful sale.
Our sales strategy in 6 steps
1. Market analysis
Before your home enters the market, we conduct an extensive analysis of:
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The local housing market
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Recent sales in the area
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Comparable homes
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Current supply and demand
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Market developments and trends
This lays the foundation for a successful sale.
2. Determining the correct asking price
A realistic asking price is essential.
An asking price that is too high can deter potential buyers, while an asking price that is too low may leave potential revenue on the table.
We advise you based on:
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Market data
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Location
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Property type
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Maintenance condition
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Special features
Together, we determine the optimal pricing strategy.
3. Professional home presentation
A strong first impression makes all the difference.
We provide a professional presentation including:
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Professional property photography
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Sales videos
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Floor plans
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Virtual tours
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Attractive sales texts
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Presentation of unique residential features
This ensures your home immediately stands out to home seekers.
4. Targeted marketing campaign
Your home deserves maximum attention.
Depending on the target group, we use various marketing tools:
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Placement on property platforms
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Social media campaigns
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Email marketing
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Buyer databases
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Regional promotion
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Website listing
Through a broad and targeted approach, we increase the reach of your home.
5. Guidance of viewings
Viewings are often the decisive moment for buyers.
During viewings:
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We emphasize the strengths of the home
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We professionally answer questions
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We create a pleasant viewing experience
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We gauge the interest of candidates
After each viewing, you will receive feedback.
6. Negotiation and completion
When an interested buyer makes an offer, we guide the entire negotiation process.
We pay attention to:
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Sales price
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Contingencies
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Completion date
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Buyer's financial security
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Any additional agreements
Our goal is the best result under the most favorable conditions.
Different sales strategies
Depending on the property and the market, different strategies can be applied.
Sell quickly
Suitable when speed is more important than maximum revenue.
Characteristics:
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Competitive asking price
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Broad target group
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Short sales period
Achieve maximum revenue
Suitable when you want to achieve the highest market value.
Characteristics:
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Strategic pricing
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Extensive marketing
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Optimal presentation
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Possibility of bids from multiple candidates
Quiet sale
Your home is discreetly offered without public advertisements.
Suitable for:
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Exclusive homes
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Privacy-sensitive situations
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Specific target groups
What makes our approach successful?
Local market knowledge
We know the housing market in your region and what buyers are looking for.
Personal guidance
You have one dedicated point of contact throughout the entire sales process.
Transparent communication
We keep you continuously informed of the progress.
Professional marketing
Your home is optimally presented and actively brought to attention.
Results-oriented
We strive for the best price and the best conditions.
Frequently asked questions
How do you determine the sales strategy?
Based on the property, your wishes, the target audience, and the current market situation, we draw up a personal sales plan.
Can the strategy be adjusted during the sales process?
Yes. If the market or interest demands it, we can adjust the strategy.
How long does a sales process take on average?
This varies depending on the property and market conditions. During the sales consultation, we will provide a realistic expectation.
Do you want to know which sales strategy best suits your home?
We are happy to visit you without obligation for a personal sales advice and a valuation.
Contact us for the right help.
Together, we will develop a sales strategy that leads to a successful sale of your home.